Peiper Signs is a long-standing business which has built an excellent reputation. In this article, John shares his secrets to success and longevity.

1. J&J Peiper has been in business since 1981; what’s your secret to business success?

Working hard and trying to do the best possible job for the client that you would want to be done for yourself.

2. J&J Peiper is a family owned business. Many people shy away from working with their family. What is your advice about successfully working with family members?

All of our boys (4) have worked for me and my wife Jennifer, through schooling and beyond at various stages, we have enjoyed their involvement immensely.  They have all moved on to their chosen fields now with Jennifer, I am still working in the business. My advice would be to listen to their ideas and work as a team.

3. What challenges do you face as a small business owner?

The challenges of a small business are trying to juggle the workload when you are really busy. You have to learn to prioritise the jobs which need to be completed first.

4. How has McPhail & Partners helped you over the years?

Wayne Durdin has been tremendously helpful through our journey, offering advice and knowledge freely.

5. Technology has changed dramatically since you first started the business – how do you remain at the forefront of your industry?

When I started in the signage field as a 17-year-old most signage was done with a brush and paint which was time-consuming, but enjoyable. Overtime machines came into play that cut vinyl letters then going to machines that print the total sign.  Signwriters have always picked up whatever was new to aid us in the production of signs.

6. Who inspires you?

My father was most likely my inspiration at the beginning teaching me to work hard and be honest.

7. What marketing activities have you found over the years have worked?

Having your vehicle sign written is a great way to promote your business. Always have business cards printed and ready. Have a web page and online presence.

8. How have customers’ expectations changed over the years?

I don’t think customers have changed over the years as long as you give them value for money and honest personal touch.

9. What advice would you give to someone that wanted to start a business in today’s world?

Network and give people the best advice that you can. Have business cards and signage to promote yourself.  Always remember word of mouth is valued highly.

10. What have been three valuable lessons you have learned since growing the business?

Don’t be money hungry, do the right things, and the money will look after itself. Always keep track of invoices and follow up to make sure all is paid in a reasonable time. Look after your clients, and they will look after you.

For more information about John and his business, click here.